In e-commerce, discounts abound. So what if you change your strategy and offer a free gift instead of a cash discount o

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Suhasini
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In e-commerce, discounts abound. So what if you change your strategy and offer a free gift instead of a cash discount o

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researchers selling lotions found that they sold more lotions than offering a bundle instead of a discount of equal value.

Often, an offer that offers an additional item russian number lookup for free is more appealing to customers than just a partial cash discount—even if the discount is equivalent to money. So before your store grand opening, take some time to think about which offer will be best for your new customers. Is it an additional product for free? Or an exclusive gift? What kind of offer can you make that is relevant to your store and provides significant value to your customers?

Offer Free Shipping
Once shoppers arrive on your site, you’ll want to do everything you can to convince them to buy. is already optimized for boosting conversions, but that doesn’t mean you can’t use a few extra tricks to help window shoppers through the checkout process. That’s where “free shipping” comes in.

About 84% of shoppers are more likely to complete a purchase at a store that offers free shipping. In fact, shipping costs are the number one factor leading to cart abandonment.

Advertising free shipping on your website allows customers to add products to their cart and complete their purchase because they know there won’t be any additional charges during the checkout process. When they see the price, they can make an immediate purchase decision.

And free shipping doesn’t have to mean lower profits, either! Check out some of our guides, like six free shipping strategies to help , then learn how to market your free shipping offer to deliver the biggest results.

Offer free returns
According to recent reports, up to 3 out of every 1 item purchased is returned . But that’s no reason to give up the fight. In fact, if you manage returns well, you have a chance to not only save the sale, but also earn the customer’s loyalty for future purchases. Of course, one of the best ways to manage returns is to offer your customers easy, free returns.

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Additionally, free returns give new customers the confidence to buy because they can test your product risk-free. This is especially valuable for new businesses with limited reviews.
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