The answer is, without a doubt, YES. In this article, from EWOM , we tell you why real estate marketing is so important, why you need to implement it right now and what are the main strategies to get it up and running.
Why marketing is important in the sector
Before telling you why it is so important, we want to pause to explain what real estate marketing is .
In our sector we like to define it as the set of strategies that aim to achieve:
Attract clients who are looking to rent or buy an apartment (client acquisition).
Attract clients who sell or rent their apartment (property acquisition).
And why is it so important?
Real estate marketing is important because it helps you attract customers and thus increase profits. But it is not only relevant for attracting customers or properties, in general, it is good for improving the reputation of the company , for customer loyalty and also for standing out from the competition . For these reasons, even in good times when the sector is so active, it is advisable because you can take advantage of your company's profits to allocate a portion to marketing and take advantage of it to consolidate yourself as a brand, among many other things.
Real estate marketing strategies
There are many real estate marketing strategies that can help you achieve your goals. At Ewom we have compiled 5 of the most effective ones currently in use.
Social networks
Why are social networks so useful for a real estate agency? According to a study carried out by IAB Spain this year, in our country 85% of people between 16 and 70 years old use social networks. We are talking about more than 25 million people. Which means that through social networks we can reach a large number of users. They are, after all, another door to show yourself to the public, but a very necessary door because today, a company that is not on social networks is a company that does not exist.
What social networks can you use as a real estate agent? It is a sector in which we can use almost all of them, from Instagram (to show photographs of homes for sale or rent) to Facebook, LinkedIn, and even Pinterest, where you can post home decoration inspirations, especially if you also work with renovators and architects.
Video marketing
In recent years, video marketing has become a very powerful strategy for attracting clients and closing deals. We know that it is not a strategy that will go out of fashion; it is not just a trend, it is here to stay as one of the main strategies in the sector.
You should keep in mind that audiovisual content accounts for more than 80% of Internet traffic, which indicates that videos are the content preferred by Internet users and therefore are the ones that will help you reach your target audience faster.
What kind of videos can you make? Promotional videos of the properties, videos with testimonials from previous buyers, videos with testimonials from owners who have put their properties up for sale or rent with your real estate agency…
Email Marketing
If you follow us regularly, you will know that email indian phone number list marketing is a strategy that we include in many types of marketing, not only in real estate, so this is not the first time we have talked about it. But for those who are new, we will briefly remind you what it consists of: it is the sending of emails to a database with the aim of converting them into new clients.
Why use this strategy? It offers a great ROI (return on investment), and more than 70% of users prefer to receive commercial data via email. And not only that, it also offers multiple advantages, for example: offers can be geolocated, databases can be segmented, emails can be personalized…
Quality content
Creating quality content is another of the main strategies. This is what is known as Content Marketing and it provides great value to companies and also helps them to position themselves better, not only on the Internet, but also in the mind of the consumer. Different types of content can be created, for example: glossaries of terms used in the purchase and sale of homes, with the aim of helping readers understand some complex concepts, content can also be created with the necessary documentation, and even content on financial information, mortgages, etc.
Content is a tool that also helps us keep customers interested during the purchase, so that the purchase doesn't 'fall through'.
Content ideas: articles, infographics, explanatory videos, practical user guides…
Google Ads
Google Ads is Google's advertising platform that allows advertisers to appear in the first search results by paying. These ads appear on the results page along with the natural or organic search results. Below, we will talk about the campaigns or elements that you have to take into account to achieve a good ad in the search engine.