Customers are 50% more likely to purchase an item after clicking on a paid ad

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There are two main models for determining pay-per-click: fixed rate and bid-based. In both cases, advertisers must consider the potential value of a click from a given source. That value is determined by the type of visitor the advertiser expects to see on their site, and what the advertiser can expect to gain from that visit, typically in short-term or long-term revenue. As with other forms of advertising, targeting is key, and factors that often come into play in PPC campaigns include the target audience's interests (usually defined by the search terms they enter into a search engine or the content of the page they are viewing), intent (e.g., whether to purchase), location (for geo-targeting), the device used (e.g., whether the user is searching from a desktop or mobile device), and the day and time of day they are browsing.

Flat Rate PPC
In a fixed rate model, advertisers and publishers agree on a algeria whatsapp data fixed amount to be paid per click. In many cases, publishers have a fee schedule that lists the pay-per-click (PPC) rates for different areas of their site or network. These varying amounts are usually tied to the content of the page, with content that attracts more valuable visitors typically paying a higher CPC than content that attracts less valuable visitors. However, in many cases, advertisers can negotiate lower rates, especially when signing long-term or high-value contracts.

The flat rate model is particularly common with comparison shopping engines, which often publish a rate table. However, these rates are sometimes low, allowing advertisers to pay more for greater exposure. These sites are often neatly divided into product or service categories, allowing for a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid advertising.

Bidding-based PPC
Advertisers sign contracts that allow them to compete with other advertisers in a private auction hosted by a publisher or, more commonly, an ad network. Each advertiser tells the host the maximum amount he or she is willing to pay for a specific ad spot (usually based on a keyword), usually using an online tool to do this. The auction is conducted in an automated fashion each time a visitor triggers the ad spot.