What is marketing for? Marketing serves to increase and encourage the sale of products or services. To achieve this, it is dedicated to studying and analyzing the needs of consumers. Digital and traditional marketing are part of the elements necessary to achieve the success of a company.
It is common for many entrepreneurs who start their businesses to wonder what marketing is for , as well as the uses and benefits it provides to a company. Although marketing has had a great boom and popularity in recent decades, in many cases it is not very clear or there are erroneous beliefs.
Keep reading because here we will also tell france phone data you about the importance of marketing in companies and how you can use it effectively to grow your business .
What is marketing
Marketing is the result of the sum of those activities and strategies (commercial and creative) that are used to better connect with the consumer, seek their satisfaction, trust in a brand and, with this, achieve loyalty and an exponential increase in sales .
But, you may be wondering, how does it do this? Well, to achieve this in marketing, various strategies and tools are used to help observe, analyze and understand what interests consumers in order to engage in dialogue and motivate interaction with the brand and, ultimately, the consumption of something.
In this way, marketing seeks to enamor and fascinate people in order to increase sales of products, services or goods. It does not only try to replicate what is fashionable in the market or follow trends, as many people think, but it seeks to satisfy the desires of potential customers .
That is to say, the job of marketing is to solve and sometimes create people’s needs and to communicate the solution to them . You know, those “ human needs ” that we all justify with the famous “I didn’t know I needed that, but I do . ”
The simplest form of marketing is to express the advantages that your brand, with your product, offers to people. The way in which you are superior to your competition so that the customer can choose you over any other product or service that exists in the market.
Now that you have a better idea of what marketing means , let's take a look at one of the most important and basic parts of it: the 4 'P's of marketing.