senior growth marketer

[muniyaakter]

Growth marketing at startups centers on testing and innovation. Startups often struggle to determine which marketer they should hire first. A growth marketer is a good bet — especially if they already have product-market fit, hypotheses about their existing customer base, a marketing funnel and strong brand guidelines in place. “[Growth marketers] are especially impactful at early-stage companies where there isn't enough conviction to invest heavily into one given channel, due to lack of validation,” said Trevor



Sookraj, founder and CEO of growth agency Divisional. “[Growth marketers] ar uae number screening e especially impactful at early-stage companies.” But the earliest-stage startups typically aren’t ready for a or a head of growth — roles that are more strategy-focused and less about execution. Instead, mid-career growth marketers who can get things moving quickly tend to be the best fit for early-stage startups, Andrew Capland, former head of growth at Postscript, told MarketerHire. Growth marketing at the enterprise-level focuses on incremental changes. For more established organizations, it’s helpful to bring a growth marketer on if your current strategy feels stale, or even slightly suboptimal. Startups are looking for high-impact updates, but at big organizations making billions of dollars, even a 0.