It is also a series that reaches international audiences, although it stands out for its multiple references to Spain and, specifically, to Madrid and its most popular streets. LCDP has been the most viewed content on the platform in Spain, Italy, France, Portugal, Brazil, Chile and Argentina . This international reinforcement becomes crucial at a time of some tension for Netflix, which last month reported somewhat disappointing figures, getting 2.7 million more viewers in the last quarter, well below expectations. However, in terms of content, the platform seems to shine brighter than ever, since in the month of July it has scored two not inconsiderable points: the premiere of season 3 of Stranger Things hooked 40 million accounts four days after its premiere , and La casa de papel has not disappointed.
The Dalís also conquered a very diverse audience . “Even before launching this part, I austria phone number remember being on a flight from Amsterdam to Madrid, and noticing what people were seeing on their screens. There was a woman, she must have been 70 years old, watching La casa de papel (Money Heist). And a 16-year-old boy. And an older man. It was a plane, a small space, but we already realized that we couldn’t plan the viewer profile of this series,” explains Diego Ávalos, director of original content for Netflix in Europe, according to El País . “In Milan we screened some episodes and attracted 5,000 people,” he adds.
La casa de papel has transcended the limits of the screen to be the protagonist of original campaigns . Netflix filled the baggage claim belts at Frankfurt airport with suitcases covered in banknotes , and the Italian Stock Exchange in Milan witnessed the giant statue dressed in the outfit of the most popular thieves accompanied by a provocative gesture.
Those who have already binged the last season are now eagerly awaiting a fourth, which is already in full filming according to the series' creators and stars.