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Online reputation matters and has an impact on SEO, for better or worse. The SEO team should always be made aware of any new partnerships in place so they can monitor for backlinks or any press coverage from these influencers. This can include internal thought leaders, such as executives. “Helpful tip - try leveraging first party data like surveys to both publish thought leadership for SEO and generate buzz from PR,” added Pittson. This is especially important if the influencer


own. Even if your brand isn’t mentioned directly, any association could be saudi arabia number screening potentially damaging long term and require significant SEO efforts to clean up. Gather customer reviews for Google Business Profile Every piece of content published about your brand, whether owned or earned media, is a reminder to previous customers about who you are and what you offer. One often-overlooked area where PR and SEO can collaborate is in garnering additional customer reviews online. Ideally, you want customers to leave reviews on your Google Business Profile. For businesses with a significant number of reviews and a well-optimized site, their placement in the Maps feature of Google SERPs is likely.