You should hire influencers to share endorsements,

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Yes: As a general rule, the more niche the product or service, the bigger impact micro-influencers and niche influencers will have, Garren said. No: You might be able to work with a celebrity. If most people could be interested in the product, “that’s when you’re usually wanting to go more macro,” Garren said. Do people intuitively know how to use your product? A complex product, like Salesforce’s CRM, requires different influencer creative than, you know, a toaster. Yes:



participate in brand challenges, or simply pose with your produc kuwait number screening Product tutorials might not need to be a priority for your brand, McKeown said. No: You can use influencers to teach people how to use your product or service through tutorials and product demos on platforms like Pinterest or TikTok. This strategy can be particularly handy around new product launches, Macha said. Are people already making UGC with your product? User generated content (UGC) is any unpaid, positive social media mentions from regular people. For example, when Glossier customers tweet that they’re at a store or that they’re using a product, Glossier could share (and promote!) that UGC.