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[nurmohammadkhan]

A Marketing Automation suite allows you to assign a score to contacts based on the actions to measure the degree of engagement, a feature that is particularly useful in B2B. For example, the software could assign 10 points if a user opens an email, 20 if they go to a certain page on the site, 40 if they download an ebook or whitepaper on a certain topic. The higher the score, the more likely it is that the potential customer is interested in our products and services.

In the same way – depending on the actions performed, emails azerbaijan whatsapp resource opened, resources downloaded, etc. – tags can also be assigned to users , in order to record which topic, product or service they have shown interest in during their interactions.

iIt then becomes possible to segment the database into groups of users similar in interests and “temperature” and then prepare tailor-made campaigns for each set of users, using a combination of tools such as forms, pop-ups, emails, landing pages, downloadable resources.

The campaigns are fully automated by the software according to the if-then-else approach , which allows you to arrange the sending of a certain email or the appearance of a certain pop-up, only when certain conditions occur, in order to create different paths towards the ultimate goal, the purchase (or the request for contact). Hence the name marketing automation