Digital information also passes through podcasts

[nurmohammadkhan]

An example of this is TikTok, which is now leading this change and has become one of the main ways for people to get updates on the conflict in Ukraine (Source: Network Digital 360).

In a previous article on our blog we talked about videos and podcasts , stating that armenia whatsapp resource they can and must coexist within a content marketing strategy. The so-called audio revolution, which has been underway for a few years now, is also taking its place in digital publishing.

According to the Ipsos Digital Audio Survey 2021, podcasts have continued to generate a lot of interest from Italian users and are moving towards maturity. An interest that concerns not only entertainment podcasts, but also informational ones. In 2020, in fact, listeners of informational podcasts increased by 33% compared to the previous year (Source: Nielsen). A trend that is also confirmed overseas: according to a recent survey by the Pew Research Center, approximately 23% of Americans, in the 18-29 age group , get their information through journalistic podcasts.

This new behavior has pushed publishers to review the distribution of digital information, taking advantage of the opportunities offered by podcasts. Examples include Ansa Voice, the podcast produced by the Ansa press agency, Start by Sole 24 Ore, Corriere Daily by Corriere della Sera, and Morning, the podcast offered to Il Post subscribers.

Video and podcasts are radically changing the way people get information and engage with the world of information; however, the challenges a publisher faces are not limited to choosing new formats.