Advantages of selling books at expos and events

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asimd23
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Joined: Mon Dec 23, 2024 3:27 am

Advantages of selling books at expos and events

Post by asimd23 »

Another alternative for selling books is fairs, exhibitions, congresses and traveling events. Some of the advantages of selling in these spaces are:

It is possible to reach new buyers and different audiences.
It helps with brand positioning and competitor recognition.
Being a niche event, you can have a good number of sales.
It is possible to explore different locations and have multiple points of sale, even in the same day.
There are businesses that sell books or small publishers that have made these temporary spaces their best source of income, taking advantage of traveling fairs and the support that local authorities can give in organizing these events.

However, you must also consider other less favorable bulgaria phone data aspects such as logistics, the movement of merchandise and the care that these products require to reach the hands of the consumer.

Selling books at a fair.

2. Where to buy cheap books to sell?
Since we've talked about where to sell books , let's address another aspect to consider before starting such a business: suppliers . Here are some sites where you can buy cheap books to sell:

In old bookstores
In editorials
At book fairs
In wholesale bookstores
In markets and bazaars
Let us explain how to find your ideal supplier within these options:

In old bookstores
In these bookstores you can buy used books from schools and individuals, expired catalogues from publishers or make donations, so their stock is made up of multiple titles, editions and formats. You probably have identified 1 or 2 bookstores of this type in your city.

Tip: Ask about wholesale prices. Depending on the bookstore, you may be able to get a special price for the volume of books purchased. This way, you can make your profit percentage more efficient.

In editorials
Every publishing house has a division in charge of distributing its works. You can contact them directly or get in touch with any publisher to ask about their catalogues and how you can market their titles in your store, online or in person.

At book fairs
Book fairs are excellent places to find suppliers, as they are attended by small, medium and large publishers, as well as bookstores and distribution houses with which you can make agreements to sell titles from different publishers around the world.

The International Book Fair is one of the largest and most important in Latin America. It is the perfect place to find strategic allies for your book business.
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