On the one hand, the process was lightning-fast ,

[nurmohammadkhan]

While that evening nearly 10 years ago wasn’t the first time a brand had used a real-time approach, Oreo’s tweet remains one of the most powerful examples of real-time marketing ever . And almost certainly the most cited.

The Washington Post wrote that ads like Oreo’s tweet presupposed a real “leap,” a gap in both the form and the process of contemporary communication.

which was able to happen so smoothly because the “ social media command center ” set ghana whatsapp resource up in New York was attended by both 360i, the digital communications agency responsible for managing the social channels, with its team of creatives, marketers and client management managers, and the marketing executives of Mondelez International.
On the other hand, the typical form of social networks , which had impressed an exceptional speed on response times through the elimination of intermediaries , namely broadcasters (traditional media that transmit messages according to the typical one-to-many structure). By choosing to publish on a social platform, Oreo had not needed to book in advance the time slot for TV broadcast or the physical space for printing and had been able to travel, so to speak, at the speed of news.
Many recognized Oreo's tweet as a brilliant use of the medium, a textbook example of how Twitter could be used in real time to personalize a message related to a specific product .

That was just the beginning, as Bob Dorfman, a famous sports marketing consultant, said, already prefiguring what would be progressively perfected over the course of a few years: Real Time Marketing as we know it today, an approach that has now become indispensable for seizing the moment during live events .