lead-nurturing_manufacturing_questionnaire

[robiulhasan1]

■ Manufacturing products: Sources of information gathering during the "trigger awareness" phase (2024 survey / multiple answers)


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■Even for manufacturing products, many respondents use "search engines" (40.2%) and "web media" (26.4%) as their main sources of information.

■ Face-to-face information gathering continues to be used with "sales representatives from vendors/manufacturers" (18.6%) and "customers" (21.9%). However, compared to the 2021 survey conducted by Medics, offline information gathering whatsapp lead is on the decline, with "sales representatives from vendors/manufacturers" decreasing from 25.6% in 2021 to 18.6%, and "customers" decreasing from 35.5% in 2021 to 21.9%.　

The above survey results show that the main information sources for product selectors, both for IT products and manufacturing products, are search engines and web media, indicating that the digital shift is underway.



2. Changes in the environment surrounding B2B business