The Shift Project , which advocates an approach called "Lean ICT" , which consists of purchasing equipment with minimal energy consumption, renewing it infrequently and reducing unnecessary activities that result in a lot of energy.
UX designers, software developers and marketing teams also play a decisive role in reducing carbon emissions from the womb of the internet. Sustainable code, websites stored on local servers (ideally powered by solar energy) and more efficient and simpler online content can make all the difference in this regard.
It is important for those designing the network of networks to encoura lithuania number data ge digital sobriety and cut back on energy-intensive features without necessarily resulting in less attractive interfaces.
Danish clothing brand Organic Basics, for example, uses deliberately muted colours such as grey, green and beige on its website to minimise energy consumption.
Towards a more sustainable (and no less attractive) network of networks
Brands and digital giants also have a lot to say when it comes to building a more environmentally friendly network of networks. It is in their hands, for now, to make the Internet a place focused on purpose. Advertisements, for example, gobble up a large part of the space available on the web and, beyond generating carbon emissions, they fuel visual pollution and contribute to tarnishing the Internet user experience on the network of networks.