Dreamforce, the massive event of the American CRM giant Salesforce, is full of new features , new features that are, after all, one of the big draws of this meeting in San Francisco.
As part of Dreamforce, Salesforce has announced an agreement with WhatsApp so that the software company's clients can establish contact with their customers through Meta's famous instant messaging platform.
The partnership will make the WhatsApp Cloud API accessible to Salesforce customers around the world . This will enable businesses to offer new experiences directly on WhatsApp and easily manage them through the Salesforce Customer 360 platform.
This integration will result in seamless interactions between companies and iran number data customers in the areas of marketing, commerce and services.
Companies will also be able to leverage Genie , Salesforce's new real-time data platform, to contact their customers via WhatsApp immediately after they click, for example, on an ad on Facebook or Instagram.
As part of the pilot project to integrate WhatsApp into Salesforce, brands from Parisian cosmetics giant L'Oréal used Meta's messaging app to contact customers who had previously left items in their shopping cart and offer them discount coupons directly from a chat.
At Dremforce, Salesforce has also announced a new collaboration with trusted technology partners to offer external data encryption management services.
The goal is to help companies meet their business objectives while complying with regulatory requirements.
By leveraging Salesforce's new service, companies will be able to choose the data encryption provider of their choice and integrate it into SaaS/PaaS/IaaS services to gain greater control over data across all cloud computing services.
Among the technological partners that are part of this new Salesforce service are AWS, Atos, Entrust, HashiCorp, Thales and T-Systems.