Choose the best formats to convey your personalized content

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A personalization strategy must always be thought of in the broader context of marketing optimization, within which the different communication channels and content formats find their place. The ones we highlight are just two of the possible tactics that can be used within a personalization strategy, but they are the ones that probably have the greatest potential of all.

Responsive sites. Micro-sites that combine the flexibility and interactivity of a iran whatsapp resource web page with the engaging capabilities of personalized content, are able to support the multi-channel customer journey and provide customers with rich and selected information based on their tastes and needs. All interactions, even purely transactional ones such as bills and financial statements, become digital experiences to be enjoyed via the web . Interactive functions such as calls-to-action, forms and integration with Chatbots transform a channel historically relegated to transactions or statements into a two-way communication tool.

Personalized and interactive videos . Videos that offer a complete set of personalization features. They make it possible to create individual interactive content that can be customized in every component based on the recipient's data. Dynamically modified scenes to compose a story in which the user is the true protagonist, in which to insert personalized text elements or audio sequences, integrating them perfectly with the narration. Telling complex information while offering an engaging experience : personalized and interactive videos hit both goals and create unique experiences for each customer.

2023 promises to be a year in which the stakes will be very high: losing or strengthening trust in the company . A personalization strategy must therefore be designed above all with this objective: to fuel and strengthen the loyalty process. Doxee's interactive experience not only offers technologies that are up to this mission but also the right cultural perspective, in which the consumer acquires a position of absolute centrality and companies build valuable relationships .