The Interactive Bill: How a Video Redesigns Utility Processes

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A new, more balanced way of exchanging
In the interconnected context in which we live today, in which the brand-customer relationship works only if a balance is reached between the parties , a loyalty process can be successfully nurtured when the exchange is advantageous for both.

Similarly, a smart meter can help save money and set a more conscious and indonesia whatsapp resource sustainable type of consumption only if end-users have the tools needed to understand the flow of information to which they have access. Only if, that is, the company providing the service has been able to structure a system of messages and contents around smart metering that can satisfy the information and training needs of its users . For this reason, it becomes even more important to associate the implementation of a latest-generation smart metering system with the development of timely , transparent, personalized and interactive communication . Today, there are many ways in which this objective can be achieved; we will indicate two that are particularly effective



A particularly interesting application of smart metering is the one that inserts it into a more extensive system of personalized digital interaction that reaches the end user in the form of an interactive bill. The bill , in the digital form of a personalized and interactive video, allows us to go beyond the idea of ​​the digital format and the classic PDF and redesigns some core processes of the utility world: from issuing the bill to its payment, from communicating the customer situation to sending reminders. The personalized video thus becomes part of a new multimedia approach to "institutional" communications , which until then had been perceived as distant, impersonal, annoying.