Are your Instagram posts not getting as much reach as they used to? Have your likes decreased ? Are the number of new followers arriving daily no longer the same? Then it is likely that your profile is being affected by the Instagram shadowban .
To help you avoid this block and resolve it in case your account is currently banned, we have prepared this article with useful tips to put into practice right away.
What is shadowban?
Shadowban is the mechanism used by platforms such as social networks and forums to block content.
In the specific case of Instagram, this restriction phone data affects the performance of posts — both in the feed and in stories — and is evident in a decrease in the visibility of the affected account's content.
If we translate the term into Spanish, we have “shadow” which means “shadow” and “ban” which means “prohibition”; in this sense, we can consider that the shadowban is the prohibition in the shadow or the hidden prohibition .
Although it is common to find the word in English on digital marketing portals , you may also see some synonyms such as ban or banning (from “ban”), suspension, veto or restriction on Instagram.
The main objective of the shadowban is to prevent the manipulation of content , so that the display of posts is as organic as possible.
Instagram has never officially confirmed that it uses shadowbans , but the platform claims that it is an application of its Terms of Use and Community Standards . In this sense, behaviors that are considered inappropriate can be sanctioned.
What is the impact of the shadowban?
First of all, it is important to clarify that shadowbanning does not exclude inappropriate posts from an account. However, as mentioned before, it restricts the reach of posts, which results in them being shown to fewer users and having less relevance .
For this reason, having a profile affected by the shadowban is synonymous with suffering from engagement problems , since your posts will rarely be shown and this will result in fewer likes and comments, so your brand may fall into oblivion.
How do I know if I have a shadowban on Instagram?
Shadowbans on Instagram often occur without warning, which is why it is not always easy to detect. To understand if this is your case, we recommend using the following tools for testing:
Instagram Insights . To do this, log into your Instagram business account and head to the Activity tab. Here, you need to look for any sudden drops in engagement ( likes and comments, for example) in the last few days.