Improving engagement: Human-centered design supports new forms of interaction

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These three examples demonstrate how humanizing the customer experience is the trend that brands cannot help but follow . A study conducted by TELUS International, shows that almost 60% of consumers would rather be stuck in traffic than in the middle of an unsatisfactory customer experience.

Today, a customer experience must be designed based on the needs of customers hong kong whatsapp resource and created to provide what they need in the most personal way possible. But to give a human touch to the customer's journey, companies must prioritize Human-centered design. Only in this way will they be able to improve engagement, create frictionless experiences and better manage communication processes.



DDC - June 28, 2023



With the rise of artificial intelligence and the ability of companies to collect more and more data about consumers, it is important to maintain a human-centric approach to capture their attention and improve their engagement.

A company that adopts Human-centered design designs with the end user, not just for the end user. This means that it promotes and supports the spread of new modes of engagement and supports all those digital interactions that increase the direct engagement of the people who use the product or service. The goal is to be able to proceed beyond simple customer research to instead design tailor-made experiences: fluid, engaging, personalized.