And the worst part? Most of these issues are easy to fix — low contrast text, missing ALT text, empty links, and missing buttons are all UX obstacles you can easily prevent with just a little bit of work. You can use an accessibility testing tool to get an exact read on the accessibility issues existing in your landing page. Improve Readability Last but not least, note that copy readability scores can have just as much impact on your lead-generation efforts. So, aim to use text that's easy to understand, concise, and engaging. You don't want to alienate prospects with too much industry jargon.
Combine Copy and Visuals to Address User Pain Points bolivia whatsapp phone number What's the best way to convince your audience to convert? Show web visitors that you understand their needs and offer a solution that effectively removes their pain points. Most brands try to do this by focusing on the copy — which is, admittedly, hugely impactful in terms of conversion rate. to (or detract from) how positively web visitors react to your USPs. In short, you need to use design to emphasize your promises to remove specific user pain points. For example, lifestyle brands like GILI must come to terms with the fact that they're not just selling physical products.
They're trying to convince their prospects to invest in an entirely outdoorsy, sporty lifestyle by purchasing a paddle board. So, the brand uses a combination of copy and visuals to communicate the breadth of the experience its solutions offer. Yes, the paddle boards are stable, durable, and versatile. But, even more importantly, they're a gateway to adventure. This message is beautifully supported by the breathtaking visuals GILI uses throughout its website. Gili Consider Using Video Wyzowl discovered that % of consumers were convinced to buy a product and % to download an app by watching product explainer videos.