de Zone GMX Yahoo (excluding Yahoo Japan) Yahoo Japan As of , several major email clients have adopted the BIMI standard. Yahoo, encompassing both Yahoo Mail and AOL Mail, was an early supporter of BIMI. In , Gmail expanded its BIMI support to all its users, and by the fall of , Apple integrated BIMI support into MacOS and iOS However, the last major holdout in the BIMI adoption race is Microsoft. Microsoft currently supports BIMI to a limited extent. Despite this, BIMI has already garnered substantial support in the email market. A report from April highlighted that Gmail, Apple, and Yahoo — three of the top four email clients — collectively held % of the email market share.
This statistic underscores the vast reach and significance belize whatsapp phone number of BIMI in the contemporary digital landscape. How Does BIMI Work? BIMI acts like a handshake between the sender and the receiver. and visibility. Here's a step-by-step breakdown of its functioning: Setup: First and foremost, brands need to implement and enforce DMARC (Domain-based Message Authentication, Reporting, and Conformance) with a policy of either 'quarantine' or 'reject.' This ensures that only authenticated emails can represent the brand. Logo Hosting: Brands upload their logo in SVG (Scalable Vector Graphics) format to a web-accessible location, ensuring it's compliant with the BIMI standards.
BIMI Record Creation: A BIMI DNS (Domain Name System) record is then created in the brand's DNS. This record points to the location of the brand logo and is designed in a specific syntax that participating email providers can read. Verification: When an email is sent, the receiving mail server (of providers supporting BIMI) checks the DMARC validation. If the email passes DMARC, the server then looks up the BIMI record. Logo Display: If both DMARC authentication is successful and the BIMI record is found, the email provider retrieves and displays the logo from the specified location in the recipient's inbox.