Customer data analytics refers to the methods and technologies used to collect, structure, and interpret customer information in real time.
From this definition, it is possible to distinguish the three main tasks of customer analysis:
Task #1. Collect → capture austria whatsapp raw data from different sources (CRM system, social media platforms, email, website, etc.)
Task #2. Structure → classify customer details and organize them into chunks for further interpretation.
Task #3. Interpret → gain customer insights and make informed decisions.
The Importance of Data Analytics for Customer Success
If the 19th century was characterized by the gold rush, the 21st is characterized by the "data rush". Every company is literally hunting for customer data and valuable information. 84 % of customer service managers consider data analysis extremely important to their business goals.
But why all the fuss, you ask?
Because no one can deny the incredible benefits of customer data analytics. Discover them all below.
What is Customer Data Analytics?
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