The integration of data management and analysis platforms within the digital application map (CRM, Trouble ticket, etc.) allows the implementation of support tools to perform a series of actions online , which were once partially or entirely executable only in person, such as payments, subscriptions, onboarding actions . In a data-driven insurance model, access to a quality information asset also constitutes the premise for further operations of simplification and automation of response processes (as in the case of the automatic generation of bills or contracts).
Access to a consolidated and continuously updated knowledge base, then, creates guatemala whatsapp resource the conditions for the development of relevant and timely communication . To encourage the customer's progression along their journey and create a series of truly significant experiences across all channels, the effectiveness of communication must be maximized at each touch point in the insurance funnel . Any transactions, product offers and commercial proposals, insights, advice and recommendations: the insights extracted thanks to data analysis allow you to customize each content based on the customer profile, with the ultimate goal of creating involvement and nurturing a relationship of trust over time.
A data-driven insurance allows the implementation of a business model focused on the creation of innovative solutions that, in order to fulfill their functions, require new channels and above all new methods of interaction. In this sense, even in the insurance sector, Customer Communication Management represents the most complete tool to respond to the communication needs of a constantly evolving demand. A platform for CCM allows you to manage communication processes through all possible channels, traditional and even more so, digital.