THE HOOK, whose objective is to be the spearhead of innovation for IKI Group through the creation of its own products and the development of a Hub under an open innovation model, has complemented the services offered by this communication group with the SEO & Content vertical.
This new disruptive proposal, supported by new models of natural language processing and generation (AI) and automation technologies, manages to raise the level of SEO and content strategies offered to clients. The service is denmark number data firmly committed to the video and podcast ecosystem, scaling and automating their generation. The model integrates CHAT GPT into the operational part, to increase team productivity, through the optimization of routine tasks, for the most part, but it will also be used in research and conceptualization tasks.
Manel Urquijo, CEO of IKI Group, points out in this regard: “The use of artificial intelligence, mobile optimization and voice search will continue to be key areas of attention in 2023 and marketing professionals will have to optimize their content for these technologies. In an increasingly accommodating technical SEO environment, and in which the relevant and differentiating value is given, both by the integration of AI in work processes , and by the commitment to video and podcasts as key formats, the role of companies like THE HOOK must be to constantly innovate in the optimization of content generation and in the development of processes that allow to automate, scale that generation and achieve its correct positioning”.
of The Hook: “We are already working with retail, insurance and travel companies, and we are even launching our own products in the publishing sector, in the form of new media. We can optimize production time by up to 5 or 6 times, tackling projects with a very important competitive advantage. These capabilities, together with the potential that the integration of CHAT GPT into our work processes implies, allow us to face the challenge of advertisers’ digital presence from a very advantageous position.”