5 SMS Templates to Use in a Crisis

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Emergency communications are essential to crisis management. Indeed, according to Thierry Libaert, 80% of crisis management comes down to communication. All companies must therefore prepare for the possibility of a crisis and preferably prepare their messages in advance to protect their reputation and brand image.

You probably remember the SMS sent by the government on March 17 to all mobile phone owners about the rules of confinement and the limitation of movements. This is an excellent example of crisis communication. The message was concise, informative and focused on the key points raised on other means of communication followed by a link to learn more.

Why should every company prepare a crisis communication plan?
Whether it’s a minor disruption or a health crisis like COVID-19, a robust crisis communications plan will allow you to respond almost immediately while remaining professional. Without a communications plan, you risk losing valuable time. Your communications plan should focus on your teams, your customers, and the means of communication. As a corporate panama whatsapp list communications specialist, we advise you to use multiple channels such as email and SMS to reduce risks.

While crisis communications vary depending on the situation, it’s important to be prepared by adding templates to your messaging platforms. That’s why we’ve prepared 5 crisis text message templates for you to use. Feel free to adapt them to fit your industry and the situation.

Temporary closure of your establishment
Hello, due to the power outage, the offices are currently inaccessible. Please work from home. Thank you for your understanding. The HR Team

Exceptional weather conditions
WEATHER ALERT: All work is suspended until 06/16. For more information, visit www.maville.fr . Your town hall

Mobilize your teams
GAS LEAK ALERT: Your assistance is required at [address]. Please reply to this message with an arrival time. The Technical Team

Cancellation of appointment