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Logistics Solutions Lazada has developed its logistics infrastructure and network, Lazada Express (LEX), to ensure efficient product delivery and customer satisfaction. By leveraging its extensive logistics capabilities, Lazada provides end-to-end fulfillment services to sellers on its platform. This includes warehousing, product packaging, order processing, and last-mile delivery. Lazada charges sellers for these logistics services, offering them a solution to manage their inventory and streamline their operations efficiently. Partnerships and Collaborations Lazada forms strategic partnerships with various brands, businesses, and institutions to drive mutually beneficial initiatives.


product launches, joint marketing campaigns, or co-branded events. Lazada earns revenue through freight forwarders brokers mailing leads revenue-sharing agreements, sponsorship deals, and commissions from these collaborations. Lazada Business Model Canvas The Lazada Business Model can be explained in the following business model canvas: Lazada Business Model Canvas - Lazada Business Model DOWNLOAD HIGH-RESOLUTION PDF OF THE LAZADA BUSINESS MODEL CANVAS Lazada Customer Segments Lazada’s customer segment encompasses various individuals and organizations that utilize its online platform for multiple purposes. The following are the key customer segments of Lazada: Individual Consumers: The most significant part of Lazada’s customer segment comprises consumers who use the platform for personal shopping.


These consumers are primarily looking for a convenient and reliable way to purchase a wide range of products, including electronics, fashion, beauty, home appliances, and more; Small and Medium-sized Enterprises (SMEs): Lazada also caters to SMEs looking to expand their reach and sell their products online. By leveraging Lazada’s platform, SMEs can tap into a large customer base and benefit from the platform’s extensive marketing and logistics capabilities; Brands and Retailers: Brands and retailers across different industries form another important customer segment for Lazada. These include both local and international brands looking to enhance their online presence and reach a wider customer base.