While the brand caters to consumers

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Adidas actively seeks partnerships with influential athletes, sports teams, celebrities, and fashion designers to create co-branded products and drive brand visibility. These collaborations help position Adidas as a brand that is always on-trend and relevant, leveraging the partner’s unique platform and fan base. Who is Adidas Target Audience? Adidas Target Audience in Adidas Marketing Strategy To effectively market its products, Adidas has identified and segmented its target audience based on various aspects such as demography, psychographics, geography, and behavior. Demography Adidas’ target audience encompasses diverse individuals across different age groups, gender identities, and income levels.


of all ages, it primarily focuses on millennials and Gen Z demographics. These communication email list generations are known for their strong sense of individuality, active lifestyle, and affinity for athleisure fashion. Within the millennial and Gen Z demographics, Adidas specifically targets urban dwellers who value style, comfort, and performance. This segment is often more open to experimentation, seeks self-expression through fashion choices, and values authenticity regarding their preferred brands. By understanding the demographic characteristics of its target audience, Adidas can design its marketing campaigns and product offerings to address their specific needs and desires.


Psychographics Adidas’ target audience can also be defined based on psychographic factors. This includes consumers’ attitudes, values, interests, aspirations, and lifestyle choices. Adidas appeals to those passionate about sports, fitness, and active living. These individuals prioritize physical health and well-being, seeking products that enhance their performance while reflecting their style. A desire for self-improvement, self-expression, and a love for sports culture often drives Adidas consumers. They identify with the brand’s teamwork, determination, and perseverance core values. In addition, Adidas targets fashion-conscious consumers who appreciate the fusion of style and function.