The importance of disruptive marketing in today’s business landscape

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Key characteristics of disruptive marketing
Strategies for implementing disruptive marketing
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What is disruptive marketing?
Disruptive marketing involves using experimental tactics in your marketing campaigns that challenge the status quo to attract customers and carve a unique niche for your business.

You’ll know a campaign is disruptive when it gathers polarizing reactions—people either love it or hate it, but it definitely attracts a strong opinion either way.

Often, attempts to deviate from the norm are met with resistance, and disruptive marketing attempts can fall flat. In successful cases, disruptive marketing can cause such a shockwave to the marketing landscape that other businesses copy the disruptive tactics, which eventually becomes the new normal.