Adopting a lead management strategy is phone number data especially interesting in B2B and particularly in the industrial sector.
As a reminder, what exactly is a lead management strategy? It involves managing your sales contacts in order to move them through the acquisition funnel. The goal is to transform them into prospects and then into customers.
To successfully carry out a lead management strategy, digital will be a major ally.
Examples include creating content on the site, downloadable resources, managing social networks or setting up targeted email automation, digital events, etc. Whatever the form and combinations adopted, the goal is to nurture your prospects while highlighting your expertise. You will thus stand out from your competitors while providing a real plus to your potential customers. In fact, when it comes time to choose between you or one of your competitors, you will start with an advantage.
However, any strategy must be accompanied by monitoring to ensure its performance and profitability. It is therefore essential to monitor KPIs (Key Performance Indicators). They will indicate the most effective actions and those that are less so. You will thus be able to adapt your strategy as needed.
So you're wondering which KPIs are interesting to track as part of a lead management strategy? That's good, that's precisely the subject of this article, here are 10!