Second, anchor text has a moderate role in the SEO process

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Google and other search engines use anchor text to determine page relevancy. If your anchor text doesn’t match the page you’re linking to in some fashion, it could hurt relevancy, which is a big deal when it comes to achieving a positive rank in the SERPs. What it all boils down to is that using the right anchor text can make a difference in both gaining the trust of visitors and sending key indicators about the relevancy of your page to search engine crawlers.


How to Properly Format Anchor Text There are two methods to accurately format anchor text: Automatically peru telegram number list With the automatic method, you’ll likely use a function in WordPress or whatever other platform your website is based on. There’s no need to really explain that, as most people understand how this works already. Just click on the “paper clip” icon and you’re all set. Manually Formatting anchor text manually can be a different story.


Generally, the coding behind a link looks something like this: <a href=”https://www.rockcontent.com”>Rock Content SEO Tips</a> In this example, the website address would be the target link you want a user to follow. Between the brackets is your anchor text, which is the relevant keyword or phrase you’re linking to. There are additional tags that can be added to indicate where the page should pop up when clicked — such as in a new window or tab — but that isn’t really relevant to the actual formatting of the anchor text itself.