The OAIC’s guidance: transparency and consent

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While the Privacy Act does not prohibit the use of pixels, the OAIC’s guidance underlines the importance of being transparent about how they are using personal information. This includes informing individuals about what information is being collected, how it will be used, and who it will be shared with.

This means you must:

Provide clear information on pixel use: Make details on tracking pixels accessible to users, such as through privacy policies or cookie notices.
Obtain valid consent: For the collection of sensitive information, consent must be freely given, specific, informed, and unambiguous. This may require businesses to provide a clear choice to opt-in to tracking pixels.

Limit usage to collected purposes: Data collected list of venezuela cell phone numbers by tracking pixels should only be used for the stated purposes. If businesses want to repurpose the data, further consent is necessary.
Data minimisation: a crucial principle
The OAIC also highlights the importance of data minimisation meaning organisations should only collect the personal information they need for a specific purpose. You should avoid collecting information that is not necessary for their purpose.

For example, if you use tracking pixels to measure email open rates, you may not need to collect device details or location data. Being mindful of the necessity of data points can prevent privacy infringements.

Implementing a cookie management platform (CMP) for compliance
With privacy regulations tightening globally, adopting a Cookie Management Platform (CMP) is a proactive step for businesses looking to ensure compliance beyond Australia’s borders. CMPs help organisations manage user consent for cookies and tracking technologies, providing a structured approach to obtaining and recording consent as required under laws like the General Data Protection Regulation (GDPR) in the European Union.