While Pizza Hut originally won the lawsuit

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By making their claim too specific, Pennzoil was guilty of false advertising and suffered major brand damage as a result. 4. Papa John’s Papa John’s, a pizza franchise, was sued by competing chain Pizza Hut in 1997 after a series of advertisements that targeted the quality of Pizza Hut’s food. The slogan of Papa John’s was “Better Ingredients, Better Pizza.” The lawsuit stated that these claims were false and that Papa John’s couldn’t prove that they had either better ingredients or better pizza.


Papa John’s won the ensuing appeal as the courts determined that what constituted “better” was turkey telegram number list dependent on personal opinion, not objective fact. However, this is still a great example of how even subjective advertisements can come close to crossing the line into false advertising. So, Why is Puffery Advertising Bad for Your Brand’s Reputation? False advertising is a strict liability offense.


If an advertising claim is false, then the advertising is liable regardless of the intent behind your message. If you make a claim that is found to be false advertising, your brand is liable to pay for damages. The biggest hit of false advertising isn’t on your brand’s bottom line, but rather on your brand’s reputation. Building a strong reputation and creating honest connections with your customers is key to your brand’s success.