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Marketing 5.0 puts the best of technology at your company's disposal to improve the customer experience.

This concept is a communication response to the major change in consumer behavior that has occurred in recent years.

Today, the public is more demanding, aware of its power over the market and has the profile of seeking sustainable consumption.

This new consumer concept follows the trend set by society 5.0, which brings the use of smart technologies to improve people's quality of life.

What is Marketing 5.0?
The customer journey using intelligent technological resources that simulate human behavior.

In 2019, this concept became popular with the release of the book "Marketing 5.0: Technology for Humanity," by Philip Kotler, Iwan Setiawan, and Hermawan Kartajaya. This is an excellent reading recommendation for a diesel forklift company .

Kotler is known as the “father of marketing” and, according to The Wall email list Street Journal, is one of the 10 most influential thinkers in business.

He argues that techniques, which have long been used to attract customers, need to be constantly evolving.

This is especially important in a context of great digitalization of companies and after the massive change in consumer behavior that has occurred since 2017.

A new approach to communication and advertising emerges, with data-driven technologies coming into play to help make strategic decisions, such as:

Artificial intelligence;
Big Data;
Augmented Reality;
Virtual Reality;
Mixed Reality.
Your water treatment company should know that, as with previous concepts, technology plays a role in supporting professionals.