What KPIs should your agency pay most attention to?

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With the high popularity of using Key Performance Indicators ( KPIs) , more and more companies have been pointing out the importance of using data to base actions, but mainly, to recognize when the company's metrics at a given point of analysis are positive or negative.

In general, decision-making almost always occurs based on the study of evidence and situations, which encourage or discourage changes within a corporation, regardless of the segment of activity.

For example, this is the case of freight transport companies that, based on a KPI focused on investment in paid media, can determine whether the content production invested has been effective in obtaining leads and, subsequently, customers.

This shows exactly what result was expected and what was defined, and helps the company to make practical and accurate decisions in relation to this and other situations.

In the following article, we will understand a little more about what KPIs are and their purpose, but without first understanding the real importance of metrics, especially for travel agencies that want to improve their business as much as possible.



How important are metrics for your travel agency?
Metrics can be understood as ways of obtaining information centered on a specification, taken from within a specific context, helping companies, such as a travel agency, to outline strategies and actions that bring greater results.



For example, metrics regarding an agency's social networks can be obtained from the analysis of:



Comments;
Saved posts;
Likes;
Shares;
Mentions;
Among others.


Through all these questions, it is possible to derive the metric that identifies the potential of actions within the networks, so that the company can work to improve its results and focus on obtaining more customers within this means of communication.

In general, metrics can help with all the work within an agency, being able to identify in a more consistent way the reaction around a business' priorities.

For example, in the case of a payroll outsourcing contract , the metric to be verified may be relevant in relation to the productivity time used by employees in the financial sector after the service is delivered to other professionals.

By analyzing this data, it is possible to know whether this has in fact been an idea that has had an effect or not within the company, always being guided by what matters most.

Planning and controlling actions is also drastically impacted by obtaining and observing metrics. After all, with the results of a strategic action in hand, it is possible to guide a company towards the best corporate decisions.



Good to know
It is important to remember that almost all of these situations refer to an important jordan mobile phone numbers database point, which is the increase in sales in the company, for example, IT consultancy for small businesses .

When we talk about the context within a travel agency, one of the main points of analysis can be related to marketing and advertising actions, which bring more customers to be served by the company, thus concretizing a process.

Another extremely important issue is employee productivity, which can be increased, for example, by investing in virtual assistants on a website or chatbot robots to respond to customers on WhatsApp.

Analyzing the metrics at this point has a direct influence on understanding the money invested by the agency, but also on determining working hours that best suit a more current reality within the company.



KPIs and their main types


Now that you understand more about what metrics are and how they can influence a travel agency within its operating context, everything will be much clearer so that we can learn more about Key Performance Indicators (KPIs).

KPI, which in Portuguese can be understood as a key performance indicator, consists of a type of metric based on a single analysis aspect of the company.

For example, if in the case of private security companies the focus of an analysis is the number of employees who achieved sales targets, the point of observation should be the strategy taught by the company and executed by the teams.

In this case, the main point of analysis is precisely the potential of an investment made by the company, understanding whether it actually had an effect and analyzing this context.

It is important to highlight that KPIs can have different analysis points, which together become the result that the carrier in São Paulo hopes to understand in an action, knowing in fact whether it is what is expected or whether it can be improved further down the line.

Another important point is understanding the multiple forms of KPI metrics that can exist. After all, if there are many points of analysis, depending on the company's wishes, there are also multiple possibilities for indicators.



Below, we will look at some of them, considered, within their specifications, essential and highly effective:


Volume of qualified leads
The process of qualifying a lead revolves around different actions taken by a mechanical services company , including the production of content focused on a sales funnel, working so that the lead, in addition to being captured, is educated and qualified.

A lead considered qualified is one that understands the power of what the company delivers and is more likely to close a deal than others.

Understanding this point better can bring much more understanding about lead qualification work methods, knowing in fact where it is being useful and where it may be generating losses for the company.



Cancellation rate
As the name suggests, this is a way to find out more about the number of customers who no longer wish to have any type of connection with your company, canceling a service, returning a product or asking for their money back.

This is a crucial point in terms of metrics that guide the company in its search for a solution, which may be necessary to reduce churn and increase sales. In addition, it is a great way to predict possible image problems that may arise.



Average revenue per customer
The metric related to average revenue per client determines the SP events agency 's understanding of how much a client is worth per month. In other words, it is possible to establish this value by dividing the revenue by the number of clients.

In general, this metric can help to outline much more interesting paths to obtain income, but also to understand how much the company must sell so that it can start to make a profit, and not just pay its bills.



Customer Acquisition Cost
Have you ever stopped to think about all the investments your company makes each month in sales, employee training or equipment purchases, and even in communication that reaches the customer, such as paid advertisements and network management team?

Through the customer acquisition cost, your company can have metrics at hand that reveal how much is spent to win over a customer, thus verifying whether the actions have been worthwhile and efficient in achieving this conquest.



Customer Lifecycle
With this survey, accounting firms can determine the values ​​that clients have for a company over the years, something that comes out as a forecast about the company's earnings over the years, shaping what will be its livelihood.

This calculation can be done with the average annual earnings of the customers you reach annually and multiplying by the year you want to understand.

The ideal is to know how much profit your business will make in the long term, understanding how this can increase so that there can be better investments and a profit proportional to its developments.



Annual Recurring Revenue
Still within the scope of identifying metrics that can dictate the company's future, annual recurring revenue works as a form of forecasting, determining earnings, if everything occurs within compliance, over 12 months.

With this, your company can draw up a profile that can be compared, understanding whether, after this time, there was in fact a greater, lesser or equal gain than expected.

Final considerations
Metrics are checkpoints that determine problem-solving and guide actions that best support the investments made by a company.

Therefore, travel agencies that use this method, such as KPIs, can access numerous ways of thinking about their results, based on the company's own determinations.