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And Subscribe To The Now Digital-only Magazine To Receive Future Issues In Your Inbox. Cover Image By Joseph Kalinowski/content Marketing Instituterusty Westonrusty Westonrusty Weston (@rustyweston) Is A Veteran Content Marketer, Editor, Writer, And Strategist With Agency, Corporate, And Journalism Experience. He’s Spent Much Of The Past Decade Creating Custom Content For Some Of The World’s Leading Brands. Follow Him On Twitter @rustyweston.explore Cmi Brandscontent Marketing Worldmarketing Analytics & Data Marketing Awardschief Content Officerwork With Usadvertise/sponsorrequest Consulting Servicessubmit An Articleshare/republishpost A Job/find A Joblearn About Cmiour Storyour Teamwhat Is Content Marketing?contact Usjoin The Communitylinkedininstagramfacebookyoutubeslackbut Never Forget, They Need To Find The Road First.

Handpicked Related Content:how To Match Your Content To The bosnia and herzegovina whatsapp number database Best Distribution Channelroad Map To Success: Content Disskip To Contentcontent Marketing Instituteadvertisecontact Ussubscribesearchsearch...storiesresourcestopicsresearch Insightstraining & Educationevents Ways To Waste Your Content Marketing Timeby Ann Gynn| Published: July , | General Success Tipswhen The End Of A Quarter Arrives, Do You Have More Questions Than Answers About Your Content Marketing Program? Why Is That Infographic Still Not Done? Why Did Our Month-over-month Blog Readership Drop? Why Does The Team Seem Less Productive? Why Isn’t Management More Supportive Of Our Content Marketing?the Unifying Answer Revolves Around One Thing – Time.

The Team Spends Too Much Time On The Wrong Things, Too Little Time On The Helpful Things, And No Time On Key Things.spend Too Much Time On The Wrong Things And Not Enough On The Key Things In #contentmarketing? @anngynnshare On Xwe Asked The Speakers At Content Marketing World To Identify The Biggest Time-wasters That Plague Content Marketing Programs. Here Are Answers – Part Therapy (We’re Not Alone), Part Discovery (Oh, That’s What The Problem Is), And Part Help (Ok, We Can Fix It).