Online advertising has introduced new platforms and business opportunities for companies and brands. In this post we analyze 10 types of ads with which you can develop your best Online Marketing strategy and we show you the differences, advantages and good tricks to optimize your campaigns.
Do you want to advertise your company or your products and don't know how? I present you a special collection of tips about the 10 types of ads that work best on the Internet and how you can integrate them into your Online Marketing strategy . A few months ago we shared a practical guide with 20 tricks for your Google Adwords campaigns and today we want to help you discover the main differences and advantages of other advertising systems that are trending and that also allow you to create personalized advertising campaigns.
What role do ads play in online strategy?
With sponsored ads or links you will be able to reach your target australia telegram phone numbers directly because you have access to powerful filters, keyword selection and segmentation tools. All this with maximum icon-15budget control and achieving short-term results. Also, keep in mind that this area of marketing called SEM (Search Engine Marketing) is the ideal complement to your organic SEO positioning strategy because it will provide you with the immediacy and visibility at key moments that your business needs.
The 10 types of online marketing ads
Most networks have been integrating platforms to create ads. You've probably already heard of Facebook ads or Google's advertising program: Google Adwords. Others, such as Twitter ads, remarketing ads and YouTube videos, are gaining ground and have really attractive features for creative advertisers who want to try and experiment with new campaigns.
twitterads1. Fashion ads: welcome to Twitter Ads
The social network Twitter is one of the online communication platforms with the largest number of registered users and active accounts around the world, so it was not surprising that its advertising system was also gaining more and more presence and notoriety among users.
Twitter Ads offers an effective method with 5 types of ads so that any user can choose the best option from their account depending on their objectives.
Types of Twitter ads:
1. Advertisement to get followers
This is a good option for accounts that need to increase their number of followers in a short period of time. Basically, you pay to have your account more visible in the top right corner of Twitter, which is intended for “users who might be interesting” or “who to follow.” This will make more people see your account and be encouraged to follow your posts.
This is what an ad looks like to get new followers on your account
This is what an ad looks like to get new followers on your account
2. Announcement to promote tweets
Ads to promote published tweets (or create new ones) is one of the most used options by business accounts and consists of highlighting a tweet to get visibility and traffic to your website. To adjust this type of ads, Twitter has
This is what a promoted tweet looks like when it is visible on users' timelines
This is what a promoted tweet looks like when it is visible on users' timelines
A predefined format that stands out from the rest and allows the user to interact with links and additional information once the promoted tweet has been clicked. These ads appear in the timeline of each account as if it were a normal tweet and are adapted to all devices.