If you take Email Marketing seriously, you will have better results. Today we share a compilation of the best Email Marketing strategies to get subscribers with an eCommerce with 14 very effective tricks that will make you gain thousands of leads in your online store.
Below, Irene García from the Oink my God agency explains what actions are useful for getting subscribers and suggestions for developing good Email Marketing that will first generate quality leads and then more satisfied customers.
Does Email Marketing Convert?
“The money is in the list.” You’ve probably heard and read this phrase thousands of times. I know, it’s a well-known start to a post, but it’s the pure truth. Email is the online channel that generates the highest conversion rates . For every euro spent on Email Marketing, you earn €44.25. Not bad, huh?
If you own an eCommerce, you need to have a long list of emails (subscribers – leads – whatever you want to call them) of people interested in your products. Why? Because this way you can carry out Email Marketing and Retargeting strategies to achieve thousands and thousands of sales. And also, because this way you will know your target perfectly. That's how it is.
A good list of subscribers will make you thousands and thousands of euros. A list with 3 people will make you lose thousands and thousands of euros.
Do you want to gain or lose subscribers?
Getting subscribers is not an easy task, I know. There australia telegram data hundreds (if not thousands) of posts that teach you how to get subscribers for a blog . But let me tell you one thing, what works for a blog may not necessarily work for an online store.
That's why today I'm going to explain 14 strategies to get emails that are totally specific to eCommerce. Shall we begin?
14 TOP strategies to get emails for your online store
big-icon-291. Notify buyers when in stock
I work in Digital Marketing and I know all the tricks that online stores use to sell their products. However, every time I come across this strategy in an eCommerce store, I end up giving out my email.
What does this strategy consist of? Very simple: when a product is out of stock, offer the user the possibility of leaving their email so that you can notify them when you have stock again. This tactic is ideal for two things:
You get emails from users interested in the product (there is a good chance that they will end up buying it when you tell them that you have it on sale again).
You have a much more precise idea of which products your audience is most interested in.
notify-when-product-is-back-in-stock
The best thing is that there are plugins that allow you to collect these emails in a very simple way (and you don't need a web developer at your side). For example, this one or this one for WooCommerce, or this one for Shopify.