About ROI and Social Media

[sohanuzzaman56]

The fact that brands and companies are increasingly present on social networks is nothing new. Many of them have understood the philosophy inherited by 2.0 to participate, listen, get closer to their audiences, be transparent, involve them, etc.

ROI-Social Networks

Sometimes, we have come across a company profile that bc data singapore sees the need to be on Social Networks as a “ must ” in its C/P, since they see all the value and potential associated with Social Media Marketing . Problems can start with a wrong definition of objectives, since the most common thing is to focus on direct sales derived from this journey on Social Networks.

ROI is always one of the most complex points when it comes to defining a Social Media Marketing proposal. In order to identify it correctly, different elements of the Brand or Company are taken into account. These can be prescribers, visibility, satisfaction-loyalty or direct sales, among others.

Once identified, we can differentiate it into three different categories: Volume (number of fans/followers, number of weekly mentions...), Engagement (observing popularity through RT, feed users, time on the page, likes, comments...) and Conversion (CRT, contacts obtained, direct sales...).

In addition, I see some interesting data on Social Media Examiner about why companies do not implement a Social Media Marketing strategy. The basis of the study is marketing managers who implement the company's strategy on social networks and managers who do not. There are some very interesting ones to take into account, such as: the main impediment is the lack of data/analysis to develop the ROI (36%), the belief that the target audience is not active on Social Networks (21%) or that Social Networks are not part of the company's strategy ("only" 9%).