15 Mistakes When Preparing for Black Friday Sales and How to Avoid Them

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The article reveals 16 common mistakes in preparing for sales during this key period. From a poorly developed discount strategy to ignoring online sales, we will tell you how to avoid these mistakes and maximize success. Ready to increase sales and avoid common mistakes? Let's get started!

15 Mistakes When Preparing for Black Friday Sales and How to Avoid Them
With the onset of the New Year season, there is a sense of anticipation in the air of upcoming holidays, meetings with loved ones, cozy feasts, and, of course, anticipation of the expected huge sales.

Unlike many Western countries, where Thanksgiving is celebrated first and then Christmas, in Russia our expectations are tied to the upcoming New Year. In this joyful atmosphere, one day stands out as a real shopping giant - Black Friday.

Businesses are gearing up for their best sales months, and the pressure on marketers to create the most effective marketing campaigns is growing every day. Black Friday, recognized as the great shopping day, is thailand telemarketing data becoming a key moment for smart brands, who are already developing their strategies to successfully participate in this event.

In this guide, we reveal 15 of the most common mistakes businesses often make in the run-up to Black Friday and New Year's sales.

What errors will we consider in this article:
Focus only on discounts
Mistakes in Audience Targeting
Lack of target audience optimization
Late preparation for Black Friday
Ignoring abandoned carts
Ignoring customers
Focus exclusively on holiday offers
Underestimating the potential of online sales
Focus on just one marketing channel
Inattention to collecting a client base
Launching marketing campaigns too late
Underestimating the creation of a sense of urgency
Loyal customers will buy without additional marketing
Lack of preparation for Cyber ​​Monday
Unrealistic promises to clients