.Heite's Reflection and Core Strategies Reflection – “Unsynchronized supply and demand and limited demand have pushed the current industry into homogeneous competition, which continues to consume user enthusiasm for tea products and brands.” I changed jobs to be a B-side product manager and prepared to do something big, but I found that I had simplified the problem. In recent years, the B-side business has developed strongly, and many people in related positions (C-side product managers, interaction, testing, R&D, operations, project managers, etc.) have transformed into B-side products. But most people will start thinking about the B-side.
.. See details> Solution – “ We believe that an cambodia email list effective “answer” to the current challenges is to create “differentiated” products and brand experiences for users to the limit. Breaking through homogeneity and creating differentiation requires us to jointly implement practical actions and measures. " Brand Ape believes that Heitea has not seen the real reason for the trouble - that is, it is losing its "soul", instead blaming the mismatched supply and demand, reduced demand and competition in the industry. Very simple logic: ① The eternal psychology of users is to like new and dislike old ② The competition for the homogenization of Chinese tea drinks does not happen every day and Bawang Chaji.
Think about it, from a brand full of innovation and surprise to the gradual dominance of capital and franchise users, is Heitea's problem only in the market and its peers? In addition, brand monkeys have two views on Heitea's "core strategy": First, choose to use words like "confrontation". As the philosopher Wittgenstein said: "The boundaries of language are the boundaries of my world". Although some people may think that this is just looking for "words", when you use the word "confrontation", you may have lost ambition to lead, reform or change the world. Second, regarding HeiTea’s “differentiation” strategy.
Strategic Sales Partnership Consultant
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