PRIMAVERA streamlines Lisbon's tourism management processes

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The pandemic has drastically reduced visits to the Portuguese capital, but the time has been used to optimize Lisbon's tourism management processes.

From an annual average of three million visits to tourist information offices, it has moved to a scenario of temporary closure of many of its counters, taking advantage of this period to digitalize the tourist guide and implement a new telephone service and optimization of the online store.

In 2020, the entity managing the commercial activities of the Lisbon Tourism Association, Lismarketing, began an ambitious digital evolution project, including the optimization of the online store and the digitalization of tourist guides through QRCode, integrating all data into the PRIMAVERA ERP.

Online store and physical stores managed in the same PRIMAVERA backoffice
In the online store, integrated into the VisitLisboa website, an online showcase italy whatsapp number database all the information and services a tourist needs are available, specific integration mechanisms were developed with the PRIMAVERA ERP , allowing all management to be carried out in the same backoffice as the physical counters, ensuring centralized management and monitoring of overall results in real time.

With this integration, online sales data is combined with information collected at Points of Sale, ensuring cohesive and global management of all activity.

Centralized Lisbon tourism management in PRIMAVERA ERP
The tourism management of Lisbon and the various spaces and services provided by the Lisbon Tourism Association is complex, from the point of view of data integration and flows between systems.

A set of hotel voucher, taxi voucher, store, Lisbon Card or ticketing management applications are integrated into the PRIMAVERA ERP, ensuring the centralization of all data with an impact on activity management.

"Around 500 hotels in Lisbon are integrated, with rates that are always up to date, as well as more than 2,500 taxis, tourist offices and all the mechanisms linked to the point of sale. Dozens of custom documents and applications were created so that at the end of the month we could validate and execute the payment files for the hundreds of operators that work with us. All of this was only possible thanks to the high extensibility of PRIMAVERA", explains Ana Ferreira, executive manager of Lismarketing.

A digital evolution project with over 20 years
The term digital transformation did not yet exist and at Lismarketing this transformation had been happening continuously since the early 2000s, when the PRIMAVERA ERP was implemented.

"Management applications were not yet widely discussed and we already had several custom-developed applications to integrate information into the PRIMAVERA ERP", recalls the executive manager of Lismarketing regarding the growing number of data from various systems and applications that are integrated into the PRIMAVERA ERP every year.

Ease of data extraction helps promote tourism in the Portuguese capital
In order to obtain good outputs from management systems, it is naturally necessary that the inputs are also of high quality. And this has been a major concern at Lismarketing, given its great responsibility of providing the statistical data necessary for the development of international promotion campaigns for the Lisbon destination.

"We have all the information in the PRIMAVERA database, which allows us to know the source market of the tourist received at each tourist office, by their nationality. Through the Lisboa Card with the validators installed in museums and monuments it is possible to obtain data on the cultural path of the tourist in Lisbon, data that is very relevant for designing the profile of tourism promotion actions", recalls the person in charge.

To help with the extraction of maps and customization of tailored management reports, Lismarketing relied on the support of the PRIMAVERA Office Extensions reporting solution , which has numerous ready-to-use formulas, facilitating the monitoring of the most important management indicators for the organization.

Ease of human resources management
With the closure of tourist offices during the various lockdowns, the institution found in the PRIMAVERA human resources management solution a great ally in managing the implementation of the layoff.

"PRIMAVERA was an important partner in managing the lay-off, as the pay slips made it clear that part of the salary was being paid by the company and the rest was subsidized by Social Security," adds Ana Ferreira.

Technology supporting Lisbon's tourism management will continue to evolve
Despite the long digitalization journey, Lismarketing's digital evolution process is not yet complete.

The inauguration of the Royal Treasury Museum is scheduled for soon, which will require new developments and new integrations in the PRIMAVERA ERP, and the migration to the latest version of the PRIMAVERA ERP, V10, is already planned for 2022.

Discover other success stories of leading institutions that found in PRIMAVERA management solutions the right technology to support their growth.