Use targeted ads on platforms like Facebook and

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Awareness At this stage, potential customers become aware of your brand or product through various channels such as social media, search engines, or word-of-mouth referrals. Strategies for Increasing Awareness: - **Content Marketing**: Create informative blog posts or videos that address common pain points.


Social Media Advertising**: Instagram to reach your ivory coast phone number list audience. - **SEO Optimization**: Ensure your website ranks high in search engine results by using relevant keywords.


2. Interest Once awareness is established, potential customers show interest in your offerings by visiting your website or engaging with your content. Strategies for Generating Interest: - **Engaging Content**: Provide valuable information that resonates with your target audience.


- **Email Marketing Campaigns**: Send newsletters featuring promotions or useful content to keep leads engaged. - **Webinars and Live Demos**: Offer free sessions that showcase your product's benefits. 3. Consideration During this stage, potential customers evaluate their options and compare products/services from different providers.