Digital Marketing Glossary from A to E

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Ad Extensions
Digital marketing glossary
Ad extensions- ppc hero
Additional information that Google Adwords ads incorporate related to reviews, pricing, address, callouts, Sitelinks, app downloads, and click-to-call are Ad Extensions

Applications
A program that is designed to run Ads on mobile devices, greece telemarketing data smartphones, and tablets. From Android to iPhone, you can run these applications on all kinds of smart devices

Ad Manager Account
Digital marketing glossary
Ad manager-advertisemint
Helps you run ads on the Facebook Ad Network. All kinds of Facebook Ads are run with the help of Facebook Ad Manager Account

Ad Network
Digital marketing glossary
Ad network-source-quora
A network of different digital channels and properties where Ads can be published, such as Search Ad Network and Display Ad Network of Google

AdWords (Google AdWords)
Digital marketing glossary
Google adwords-source-reliablesoft
A Google-owned program that places ads on Google Search Engines. PPC advertising considers AdWords its primary platform

Alt Text (or Alternative Text)
Digital marketing glossary
Alt text- source-atterbie
An alternative text that is added to HTML code for images that lets vision impaired website visitors get details of an image. Alt text also lets search engines crawl the images and hence helps in SEO ranking.

Analytics
Digital marketing glossary
Analytics- source- youtube
Allows webmaster to collect the statistical data and information about the performance of a website or marketing campaign. As discussed in the image, web analytics helps marketers in deciding the effectiveness of marketing campaigns