Good reasons for the right Instagram post formats

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With optimal content, you leave a positive first impression with potential followers and customers.
Quality can determine whether you are successful on Instagram.
With the right Instagram post formats, you can stand out from the competition. (Speaking of competition: Here are some tools for competitor analysis .)
Consistent Instagram post formats and styles strengthen your brand’s presence.
Image sizes for feed posts
Photo posts, which are displayed in other users' feeds, have been around for the norway phone number data longest time on Instagram. Photos in common file types such as JPG or PNG can be uploaded here. Traditionally, image posts are square , with an aspect ratio of 1:1. Instagram recommends 1080 x 1080 pixels . However, it is also possible to post an image in landscape format . This should measure 1080 x 608 pixels . For portrait posts , an aspect ratio of 4:5 at 1080 x 1350 pixels is optimal. If you stick to these image formats, you can display your images in the best possible way and nothing will be cut off.

Instead of images, you can also upload videos to the feed. They should be in MP4, GIF, or MOV format. Videos that are displayed like images in the feed can be square, landscape, or portrait. The dimensions are based on those of the image posts in the feed. Please note: These videos must not be longer than 60 seconds.

Post stories: Video posts on Instagram
Images and videos can also be shared in Instagram Stories. The best Instagram Story format is portrait, so a size of 1080 x 1920 pixels and an aspect ratio of 9:16 are recommended. Images are visible for five seconds, videos for 15 seconds. A maximum of four sequences can be played consecutively, meaning a total video length of 60 seconds is possible. When editing videos and images for Stories, it's important to ensure that no important information is placed at the bottom of the image. This is where Instagram buttons such as the profile, etc., are displayed.

Did you know ? You can also reuse your stories multiple times: Repost Instagram Stories

The same formatting requirements as for Stories also apply to Instagram Live. However, significantly longer videos are possible here: You can broadcast live for up to one hour. The video can be saved later to your Instagram profile. A preview image in 1080 x 1080 pixels is required.