Therefore, before running any reports, make sure the conversion attribution windows match on both platforms. By default, Facebook's conversion reports are set to a 1-day view or 28-day click window. Google Analytics has a default window of 30 days.
6. Switching from HTTPS to HTTP
Google Analytics obtains referrer information from the HTTP header engineer data and uses it to attribute conversions to ads. However, if one is not present, it will treat such referrals as direct. Without a referrer field, Google Analytics doesn't know where someone came from.
Additionally, when someone switches from HTTPS to HTTP, the referrer cannot be recorded. Therefore, if a website doesn't have a secure version (i.e., https), the referral may be lost. This can lead to third-party trackers underestimating Facebook conversions by up to 40%.
information about the ads someone
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MasudIbne756
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