Discover the 7 email marketing tools to better relate to your customers

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If we stop to think about the amount of activities that a marketing professional carries out in a typical work week, we can't help but mention sending out email marketing, right?
There are new content, social media , analysis, campaigns, sending emails, layout approval, there are so many things that without a good email marketing automation tool it would be an almost impossible task to do.

Whether it’s for good lead nurturing, a relationship email, or even a launch or promotion that your company is running, you need to have a good tool to help you achieve this goal. In this article, we’ve selected the best email marketing tools of the moment for you.

What makes a good email marketing tool?

The best email marketing tools:

Mailchimp
RD Station
LAHAR
A.Weber
Salesforce Marketing Cloud
E-GOI
LeadLovers


What makes a good email marketing tool?

It's no secret that marketing is a lot of work for teams, which are often lean telegram data have to deal with several activities at the same time. To this end, marketing automation and email sending tools are here to make the lives of marketing professionals easier and more measurable. After all, with the right automation, it's possible to go beyond email marketing and generate valuable interactions with the end customer.

A good email marketing tool allows you to not only increase team productivity , but also measure customer interactions with your communication, generating insights for developing campaigns and content that allow you to take the customer to the next stages of the sales funnel, generating more and more business.

The best email marketing tools we tested this year:


Mailchimp Marketing Platform

Let’s start with one of the free marketing automation platforms most known to web marketers.

Mailchimp is the tool for those who want to take the first steps and start sending marketing messages. It can be integrated with other tools such as Google Analytics, for example , making it possible to measure interactions.

And there's a bonus: after all, not everyone is a master of the art of design, which is why the tool has ready-made templates to help you in this mission. In addition to being super easy to use, it allows you to send up to 12,000 messages per month for free to up to 2,000 customers in your mailing list. The paid plans are also excellent options with a low monthly cost.

RD Station Digital Marketing Tool

Known as one of the largest marketing automation platforms in Brazil , Resultados digitais developed the RD Station platform to increase productivity in marketing team activities.

Not only as a platform, with Resultados Digitais you can count on the support of an entire team of qualified professionals to support your company's entire inbound and automation strategy .

With RD Station, you can count on email marketing campaigns, sales funnel development and monitoring, metrics measurement and much more. But the best news is that it is possible to find acceptable values ​​according to your company's needs.

LAHAR Marketing Automation Software

If you are looking for complete email marketing tools, with LAHAR you can go far beyond “more of the same” by using marketing automation features that go far beyond sending marketing emails. The tool also provides you with the necessary support throughout the customer sales cycle, from attracting new leads and potential customers, converting these leads into customers, relationships, sales, analysis and even interactions. Everything so that your team has an efficient marketing automation tool at their disposal.

And it doesn't stop there. For those who like to test before buying, the tool has a 15-day trial version. This way, you can test, boost your results and revolutionize your company's way of attracting customers.