Sarah Blocksidge, Marketing Director at Sixth City Marketing

sumonasumonakha.t · Post by **sumonasumonakha.t** » Thu Mar 27, 2025 10:24 am

Increasing growth of "alternative search engines"
It will be very interesting to see how internet users will react to ChatGPT's search engine in 2025.

And given recent findings showing that ChatGPT uses Bing for much of their data, we could be seeing the biggest "switch" from Google when it comes to optimizing for "SEO" than ever before.

Sarah BlocksidgeOur agency has already begun to closely monitor not only ig database our rankings on Bing, but also our traffic from AI tools in GA4 and our presence in Apple Maps (which ChatGPT also pulls from).

In addition, ChatGPT is really "pushing forward" and has even created a Chrome extension to "integrate" into Google's own product.

-

I think the days of just focusing on Google and optimizing are starting to come to an end.

Yes, the world's largest search engine isn't going to give up without a fight, but new players like SearchGPT, Perplexity, etc. are starting to emerge and gain traction, so it would be unwise to exclude them from your 2025 SEO strategy.