Identifying goals and target groups

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Explainer videos can be used extensively. Therefore, the goal should be clearly defined. For example, should it be a tutorial, or should it also convey actionable messages? Next, the desired target audience must be determined. Is it a young or older audience? Are regular viewers being addressed, or is the goal to expand the audience?

2. Content concept

The explainer video must be concise in terms of content and coherent. Therefore, nurse database it's important to clarify how the content should be structured. It's important to consider whether the content can be communicated in a relatively humorous way, or whether a more factual and sober approach is better for a critical topic.

3. Design concept

The formal style of the explainer video should be aligned with the chosen goal and target audience. The use of animation—as in the flat motion technique—is not mandatory. Live-action footage, in particular, can be used to create an emotionally charged atmosphere. Nowadays, live-action footage and animation can even be combined to enable a more subtle communication of content.