By continually tracking

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To gain insights, it’s crucial to focus on performance data (psst – Chilled Butter offers reporting at every level for your business!) This information about your employees, customers, and more will spark creativity and strategy!



By continually tracking your business and social media analytics, you can free telemarketing leads gain a clear understanding of what content resonates with your audience and what to avoid. This way, you’re not flying blind, but can make informed decisions that boost your social media marketing efforts and overall online presence.

6. Targeted Advertising
Although social media is essentially a large free platform for sharing business, it also allows for surprisingly smart and targeted advertising.

While you do have to pay for them, they are arguably the most effective way to get your business in front of real, ideal customers. A small social media advertising budget can get your business in front of the right people and help bend the profitability curve. Strike a balance between organic reach and smart, targeted spending.

Untapped Potential: How Google Can Move Your Small Business Forward
With Google extending your online marketing to bigger and better target audiences, your reach will extend far beyond Instagram and Twitter.



Google My Business
This free tool lets you promote your Business Profile and website on Google Search and Maps.