ICTs ( Information and Communication Technologies ) are gaining relevance in the market as a whole. After all, the technological context that guides companies demands that entrepreneurs pay special attention to market innovations .
In addition to the obvious set of advantages that this type of solution adds to companies' routines, such as cost reduction and greater agility in the execution of processes, ICTs are also an effective translation of greater efficiency and productivity.
In this article, we decided to evaluate how ICTs are creating a true revolution in IT environments and how they contribute to the growth of companies!
Content
ICTs in reducing overall costs for companies
The use of technologies in customer relations
Increased productivity
The major trends in ICTs
ICTs in reducing overall costs for companies
ICT applications have been considered revolutionary for increasing savings in companies.
An example of this is the use of artificial intelligence to automate processes. Through this type of investment, the risks related to human error are reduced, productivity is increased and the quality of the service provided by the company is also improved.
Less waste and losses, therefore, in the routine. But that's not all: technologies that facilitate holding remote meetings (such as videoconferencing ) minimize logistics and travel costs, for example, not to mention the time saved by holding an international meeting without leaving the company itself.
The use of technologies in customer relations
By now, it should come as no surprise that many technological canadian business email list resources have improved relationships with consumers. Digital marketing itself is based on the online habits and behaviors of each company's target audience.
This translates into data that strengthens attraction, promotion and relationship strategies. Cognitive computing , in this sense, plays a decisive role in companies' learning.
Chatbot solutions are clear evidence of this success. Through pre-programmable actions — which “learn” throughout each service — the automated service experience qualitatively influences the company’s development.
Over time, consumers spend less time waiting for service and solutions are faster and can anticipate potential problems that your audience may have.
Therefore, at a time when there is a lot of talk about customer experience , ICTs have a large share of responsibility in this exercise.